Category: Spirit

CNN Money published Tory Burch to Entrepreneurs: Embrace Change. The best part of this article is the list of what small business should do to learn from big business: Read interviews with experts in their field, listen to their advice but also have their own focused point of view. Look at companies that they admire…

The USASF has updated the 2011-12 Rules. According to Les Stella there was 1 rule added for Restricted divisions and some rules were cleaned up. The new Restricted rule says: Pyramids-Release moves w/ braced inversions: All pyramid release moves are limited to up to one and 1⁄4 flipping and 0 twisting rotations. Updated USASF Cheer…

Business Week published The Customer Isn’t Always Right. The article is worth reading in it’s entirety, but can be summed up by the last paragraph: That, in a nutshell, sums up why you should always take the voice of the customer with a grain of salt. Customers can offer valuable and insightful information, to be…

In what is a sure sign things between Debbie Greenwell and the University of Alabama are just getting started, TideSports.com published Former UA Cheerleading Coach Arrested. Former University of Alabama cheerleading coach Debbie Greenwell, who recently filed a federal lawsuit against the school, was arrested Friday for first-degree theft of property and using her position for…

Thailand Press Release published The World’s First Documentary About the Sport of International Cheerleading, Begins Production in Thailand. Today, A Single Production Company announces the new documentary “The Cheer Ambassadors – Bangkok University Winning the World.” This true story follows the aspirations of the 2009 Bangkok University Cheerleading Team – the first Thai team to…

With over 500 million users and being the website people spend the most time on, Facebook can be a great tool to reach your existing and potential clients. The question many businesses struggle to answer is how to use Facebook. We have a few suggestions to get you started: Give recognition to clients. As a…

Alabama Live published 2 articles concerning a civil lawsuit involving the University of Alabama’s former cheerleading coach, Debbie Greenwell. Greenwell filed a civil lawsuit against University of Alabama Athletic Director Mal Moore, Executive Athletic Director Dave Hart, President Robert Witt and the university’s trustees. The first, Former Alabama Cheerleading Coach Sues School Officials, Claims Gender…

ATLANTA, GEORGIA- Inside Cheerleading Magazine is proud to announce the 2011 Collegiate All-American Team, featuring some of the most talented collegiate cheerleaders in the country. Each year, Inside Cheerleading Magazine names the team after evaluating nominations from college cheerleading coaches coast to coast. The recipients of the recognition are featured in the current issue (June/July…

Another Mark Suster article hit my radar recently, The Harder I Work, The Luckier I Get. In this article Suster reminds us Hard Work, Luck, and Success are intertwined. I’d like to add the only one you have control over is Hard Work. Focus on that and Luck and Success will show up when they…

This weekend I got into a discussion about how much impact weighting scores 40% Building, 30% Tumbling, 20% Performance, and 10% Creativity will have. I don’t think results will change much because of it, but the person I was talking to strongly disagreed. He pointed out it made 1 Building point worth 1.33 Tumbling points…

The 2011-12 Varsity Scoring System is out and they have made a few changes and adjustments. The move to have all 2-day events weight day 1 worth 25% and day 2 worth 75% was surprising. I think allowing different brands to have different weights let teams choose events that match their preference. Since they decided…

Varsity All Star’s 2011-12 scoring system is now available. This system is used by most Varsity event producers, with All Star Challenge being the notable exception. We’ll publish our thoughts on the changes later, but here are some of the changes mentioned by Varsity: All 2-Day events using the Varsity Scoring System will be weighted…

Justin Carrier published Branding Your Gym, discussing creating an identity for your gym through your logo and uniform.

The USASF Regional Meetings have been scheduled and the registration packet is now available: Mid Atlantic Regional Meeting: July 15 -17 in Richmond, VA Northeast Regional Meeting: July 22 -24 in Hartford, CT Midwest Regional Meeting: July 29- 31 in Mason, OH Southeast Regional Meeting: August 5- 7 in Atlanta, GA West Regional Meeting: August…

The USASF is going to be rolling out the Athlete Membership Program in 3 phases (Athlete Membership Phases). The first phase will be introduced for the 2011-2012 competition season. The goal during Phase 1 is to have all cheer athletes become members of the USASF. There will be two options. Registered Athlete Members Membership is…

Entirely Cheer published a press release announcing a Media Partnership with CheerXM1. CheerXm1 and Entirely Cheer, LLC have announced a media partnership. CheerXm1 will be part of Entirely Cheer’s international network of cheer and dance organizations. Entirely Cheer will use their worldwide reach to share and promote the mission, events, and news of CheerXm1.

USA Cheer published State Associations Line Up in Support of Stunt. The National Federation of State High School Associations (NFHS) has endorsed STUNT, along with several individual state associations. The New York State Public High School Athletic Association, the Washington Interscholastic Activities Association and the Florida High School Athletic Association have all expressed an interest in…

Two leaders in school and community resources join forces. Memphis, Tenn., June 15, 2011 – Varsity Brands, Inc., the leading provider of education training and equipment for the school spirit market, announced that it has reached an agreement to merge with Herff Jones, a leading manufacturer and publisher of educational products, recognition awards and graduation-related…

June 15, 2010 – Minneapolis, MN – Peyton’s Promise receives major contributions from three industry leaders. Jeannine Sentilles from Mardi Gras Spirit Events, Ann Lehrmann from Cheer & Dance Extreme and Chris Korotky from Inside Cheerleading Magazine donate a total of $2,500 towards the Adoption Initiative. This dollar amount brings Peyton’s Promise that much closer…

Robert Tercek published Is it Really Necessary for Google to Screw Their Customers?, in which he talks about the 3 phases of the business cycle: Value Creation Value Extraction Value Destruction Which phase is your company in? What are you doing to avoid the Value Destruction phase?

Varsity has announced the 2012 Gym Owners’ Conference will be May 20-22 at Planet Hollywood in Las Vegas. 2012 Conference Announcement

Spirit Post will be undergoing some maintenance this weekend. We’re expecting all sorts of quirky things to happen as a result of this, but everything should be back to normal by Monday. Update: Maintenance is complete and it appears there is only one problem. Member passwords were reset so existing member will need to reset…

Las Vegas, Nevada – June 8, 2011– The 2nd Annual Independent Event Producers (IEP) Conference held May 23-26 at the Venetian Palazzo Hotel and Conference Center gathered its 23 member companies to unite and exchange ideas, network with other members and vendor sponsors and work together to strengthen the voice of the IEP. The members…

In all, 350,000 cheerleaders and dancers will participate in the “Team Up for St. Jude—Spirited by Varsity” program. Memphis, TN (June 8, 2011) – Beginning this May, Varsity’s summer cheerleading camp season will kick off in all 50 states. The 350,000 cheerleaders and dancers that will head to Varsity summer camps will learn cheerleading basics like…

The Street published Cheer Loud and Cheer Proud as 2K Play Announces Let’s Cheer! Exclusively for Kinect for Xbox 360. Three loud cheers are in order as 2K Play today announced Let’s Cheer!, its first cheerleading game exclusively for Kinect™ for Xbox 360® that will have cheer enthusiasts keeping the beat, breaking a sweat, and…