Richard Branson on Building a Business That Lasts

Entrepreneur published Richard Branson on Building a Business That Lasts, in which Richard Branson discusses some of the challenges of building a business.

There is no hard and fast rule that distinguishes the two businesses in 10 that survive from those that fail: Business-threatening challenges can pop up at any moment, no matter what you do. However, one of the best ways to protect your enterprise is to make choices with the long term in mind. Here are some tips on three areas where your decisions will make a difference for years to come.