Wired published Google’s Larry Page on Why Moon Shots Matter, discussing why he believes it’s important to have ambitious goals.
That’s why Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process.
Andre J. Carter 
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