Spotlight: Dan Kessler

Cheer Professional published Spotlight: Dan Kessler, an inside look at the co-owner of the JAM Brands.

In 2000, Kessler joined JAM Brands co-owners Aaron Flaker and Emmett Tyler, two of his old college buddies who’d started JAMFest in 1995, and made the team a “triumvirate,” as they call it. “People say [not to] mix business with pleasure or friends with business, but the personal relationship and appreciation and care that we have for each other [is what makes us different]. We like to see each other succeed in life, and that’s helpful,” Kessler says.