6 Tips for Building a Web-Based Store

Ty McMahan published 6 Tips for Building a Web-Based Store on Wall Street Journal. The tips are:

1. Invest time, and possibly money, in taking good photos
2. Use a voice that matches your brand
3. Experiment with the layout, and mix it up
4. Figure out the payment gateway
5. Try to make online shopping feel like an experience
6. Promote heavily