Jay Goltz published The Top 10 Rookie Mistakes for Entrepreneurs. The article lists the mistakes often made and gives the reasoning behind why it’s on the list. I can’t say I agree with all of them wholeheartedly, but they are definitely worth reading and considering.
- Keeping your rent as low as possible
- Hiring someone you know and trust
- Buying used equipment to keep expenses down
- Keeping your prices “reasonable”
- Saving money on professional advice
- Considering borrowed money a last resort
- Picking a bank that knows you and that you have a relationship with
- Thinking you have your advertising figured out
- Treating your employees fairly
- Falling blindly in love with your product or service
Andre J. Carter 
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