Monday, August 29, 2011 – The IEP (Independent Event Producers) is pleased to announce the launch of the I-Deal Savings Plan! The I-Deal Savings plan is a loyalty program designed to provide cash back to teams and organizations who attend multiple events produced by IEP companies. Select IEP companies have agreed to reward customers with as much as 20% in rebates for their loyalty in attending events across the IEP brands.
It is expected that approximately 15 of the 22 IEP companies will be involved in the I-Deal program, allowing participating teams and organizations to choose from a wide variety of events, venues & experiences in every region of the country. In addition to local and regional events, groups can also choose to attend National and World Bid events for which they can receive I-Deal rebates.
The I-Deal was built on the cohesiveness of the independents with the hopes of educating it’s customers about the purpose of the IEP and the important role each of its companies plays in the spirit industry. Lisa Saline, the IEP Chairman, said “The I-Deal is a financially beneficial rewards program that the independents have devised for their cliental. I expect it will become THE rewards program in the coming years and fully support the I-Deal.”
Coaches that are interested in participating in the I-Deal must register online at the IEP website (www.WeAreIEP.com). There, they can click on the “I-Deal” link to register, receive detailed information, view the list of events as well as link to the websites of each company involved with the I-Deal. Coaches must register their teams for the I-Deal prior to the end of each event they attend.
The Mission of the IEP is to collectively influence the cheerleading and dance industry, to promote independence and work to ensure our long-term viability in the industry. The IEP is made up of 22 companies representing over 250 events. In 2011 the IEP collectively offered 83 bids to the Worlds Championships.
Andre J. Carter 
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