Initiative raises funds and awareness for Susan G. Komen for the Cure.®
Memphis, Tenn. (September 2010) – Varsity has announced its Let’s Go Pink! Program, a line of pink apparel and accessories available online and through sales associates with 20% of profits donated to the Susan G. Komen for the Cure®.
From now until October 31, shoppers can purchase from a special line of pink items and help fund the valuable research done by Susan G. Komen for the Cure®. Pink items include pink poms, t-shirts, tanks, shorts, loungewear, jewelry and backpacks.
“Teams committed to raising awareness about Susan G. Komen for the Cure® will really be able to show their dedication to the cause at games, pep rallies and fundraisers,” says Shannon Ahern, Executive Director of Varsity eCommerce. “We’ve heard wonderful stories about some of the things teams are planning this month, like cheering with pink poms at every game in October, and we wanted to find a meaningful way to help.”
Varsity is active in several initiatives centered around the health of young people, from partnering with the Office on Women’s Health to collecting donations for children’s medical research and other causes at fall events throughout the country. “Varsity values the health of young women throughout their lives, from the time they attend their first camp to beyond, as they become mothers and coaches themselves,” says Ahern. “We are pleased to be able to make a commitment to breast cancer research and education.”
There is a wide variety of featured products in the line, and 20% of the profits from any of the items will be donated to Susan G. Komen for the Cure®. To see the full line of products, visit http://shop.varsity.com.
About Varsity
Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors of Varsity events include Gatorade and Nike. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.
For more information on the Susan G. Komen Foundation, visit http://komen.org.
Andre J. Carter 
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