PR: Champion Cheer & Dance, LLC Joins the Varsity Family Plan

Varsity announced Champion Cheer & Dance has joined the Varsity Family Plan:

CHAMPION CHEER & DANCE, LLC JOINS THE VARSITY FAMILY PLAN

Raleigh, NC, July 1 – Champion Cheer & Dance, LLC President Cathy Buckey has announced that all Champion Cheer & Dance competitions will be a part of the Varsity Family Plan for 2010-2011 competition season.

This strategic alliance involves no merger/acquisition or change in ownership for Champion Cheer & Dance, a North Carolina-based company founded in 1979. Buckey and Champion Cheer & Dance is excited and proud to work with Varsity All Star. “As the N.C. State Head Cheerleading Coach for 19 years, I have had a long and positive relationship with Varsity and its founders, having attended their college camps and competed in their college cheerleading championships every year since I started coaching, ”says Buckey. “Champion is also giving bids to Varsity’s All-Level Championships, so we are thrilled to provide even more competition options for our customers and significant financial help to the entire All-Star community. This is a win-win situation for everyone involved!”

“We are proud to have Champion Cheer & Dance join the Varsity Family Plan,” says John Newby, Executive VP and General Manager of Varsity All Star. “I have had the privilege of knowing Cathy for many years, and I know that she runs a first class organization that is in line with our values and commitment to our customers. Our mission is to provide our customers with the best quality options for their teams. We feel the addition of Champion Cheer & Dance to the Varsity Family Plan will help to create even more options for the cheerleaders, dancers, gym owners, coaches and the families that attend our events”.

About Champion Cheer & Dance

Champion’s long-standing and unique competitions include Champion Cup Nationals (a World Bid event), Champion’s Ohio All-Star Open, Champion Cup Nationals-VA, Champion Cup Nationals-NC (any World Bid winner attends free), Virginia Beach Championship, The All School Cheer & Dance Championship, Champions of the East, All-Star States and the Nationals Warm-Up Challenge.

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors of Varsity events include Gatorade and Nike. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.

Contact: Cathy Buckey, Champion Cheer & Dance

919-851-5436

[email protected]

www.championcheer.com

www.championcupnationals.com

Contact: John Newby, Varsity All Star

901-387-4382

[email protected]

www.varsityallstar.com