Scott Galloway presented How Amazon, Apple, Facebook and Google Manipulate Our Emotions as a TED Talk.
I often get asked about the tools I use to stay organized and deal with being on the road so much, so I’m going to start writing about some of them. The first is Google Apps. Google Apps is an email, calendar, and collaboration tool that allows you to use Google services with your domain, meaning I have an @andrejcarter.com email address that is powered by Gmail and can be used with Google Calendar, Drive, Hangouts, Plus, and more. Using your own domain for your personal email address isn’t a big deal because having a personal @gmail.com, @yahoo.com, or @hotmail.com address is acceptable, but having a business one address is not. Your business email, no matter how large or small your business is, should use your business domain. This makes it easy for clients and potential clients to find your website and get more information about you and your services. To me it’s also a sign that you take your business seriously enough to invest in an online presence.
I’ll go more into advantages of using the individual Google Apps in later articles.
I’d like to see the major internet companies get together and buy Time Warner Cable. Specifically the companies that indirectly profit from an easily accessible and fast internet like Google, Netflix, and Facebook, that worry about net neutrality and Comcast buying Time Warner Cable. I’d really like to see a couple of the other cash rich tech companies, like Apple and Yahoo, get involved and have the group buy a major backbone provider like Level 3 or XO Communications and work toward being a major global internet provider. Since these companies already make money and don’t need to profit from being an ISP, they could continually reinvest the profit from this venture in the network, hopefully putting pressure on other internet providers to step up their game. What better way to promote the internet and net neutrality ideas than to ante up and lead by example?
Lent is here. This year I’ve giving up social networks including Facebook, Twitter, LinkedIn, Google+, and Fierce Board. There are some things that automatically post to these sites that will continue, but there won’t be any manual use of these sites.
Wednesday, June 8th, is World IPv6 Day. This is a day many major internet companies have decided jointly run a test on the future of the internet. The test is running Internet Protocol version 6 (IPv6), instead of the existing standard of IPv4, to see if anything breaks. Google estimates very few people will have any issues, guesstimating about 1 in 2000 people. Google has set up a Test Site so people can see if they are ready in advance. Google also published World IPv6 Day begins 24 hours from now. Websites, start your engines. with more information.
IPv6 is necessary because we are running out of IPv4 addresses. If you aren’t familiar with IP addresses, you can think of them as phone numbers for everything that connects to the internet. If IPv4 is our existing 10 digit number, IPv6 would be like having a 12 digit number, which greatly increases the options for phone numbers. Since we’re using more devices to connect to the internet we need to have more number options.