How Amazon, Apple, Facebook and Google Manipulate Our Emotions by Scott Galloway

Scott Galloway presented How Amazon, Apple, Facebook and Google Manipulate Our Emotions as a TED Talk.

Apple Watch

After last week’s incident I decided to get an Apple Watch and try to get into the Apple/Stanford Heart Study. I thought about other options of fitness trackers, but the last couple I’ve tried didn’t last long enough. Between the 3 Nike Bands and 3 Fitbits I’ve had I don’t think any have lasted 15 months. I also think having the ability to call someone, with or without having my phone on me, is a good backup plan.

I had 2 concerns that prevented me from getting one earlier, the first being the battery life and the second being the heart related measurement features not being FDA approved.  So far the battery life hasn’t been nearly as much of a concern as I worried about. I want it to be able to last the full day after only being taken off and charged as I shower and get ready in the morning. It looks like that won’t be a problem as it’s lasted over 50 hours on a single charge.

The 2nd concern probably won’t be addressed any time soon. With the FDA approval process taking around 2 years and the Apple Watch update cycle being less than that, the newest model probably won’t get approval while it’s the newest model. It looks like the FDA is working on a program to approve devices quicker, but we’ll see. The Apple Watch eco-system also seems to be trying to move the functions that need to get approved to accessories that will work with current and future version of the watch, so the watch can continue to update without being delayed for FDA approval.

I Got Hacked Mid-Air While Writing an Apple-FBI Story by Steven Petrow

Steven Petrow wrote I Got Hacked Mid-Air While Writing an Apple-FBI Story for USA Today. It’s a different look at the encryption debate gaining notoriety thanks to the Apple-FBI argument.


Business Pressure is a Privilege

I didn’t expect a follow up to Pressure is a Privilege to come so soon or from the business world, but then Apple posted their quarterly results. Revenue was $49.6B, up from $37.4B the same quarter a year ago, and profit of $10.7B, up from $7.4B. iPhone sales were 47.5 million, up 35% from the same quarter the prior year. Despite all this I get an email with the following line:

Apple stock tanks 6% after iPhone sales disappoint

Disappoint? Apple set records and it’s a disappointment because it didn’t meet someone else’s expectations. This is like the Warriors being disappointed in themselves for taking 6 games to beat the Cavs when others thought they could do it in 4. Apple has done so well in the recent past that setting records, or winning, is no longer good enough. The pressure is now on them to sweep everything, and make $1B per week, which is a privilege.

OS X Yosemite & iOS 8.1

A little over a week ago I updated to Yosemite. At first most of the things I noticed are aesthetic changes and my computer waking from sleep must faster. That was before I updated my devices to iOS 8, which is required for what I think will end up being the most useful and visible features. These are the features that will allow me to use my iPhone, iPad, and Mac interchangeably when it comes to phone calls, texts messages, and picking up where I left off when switching devices. One of the other new things in Yosemite is Family Sharing, which in short allows linking Apple accounts and sharing purchases. My guess is it’s the precursor to allowing people, like myself that have separate iTunes and iCloud accounts, to merge their them. The annoying part of family sharing so far is it added a family calendar that I can’t delete, so I now have a calendar that I don’t want, won’t use, can’t hide, and can’t delete in my calendar program. I later realized it also added a Reminder list that I can’t delete. I’m sure I’ll figure out a workaround at some point.

A couple days later I upgraded my iPad to iOS 8.1 and a couple more days later updated my iPhone and started playing with the continuity features. Having texts go to my computer may prove to be useful when I’m because I don’t always pay attention to my phone when working at my computer. It may also prove to be an annoying detraction, but hasn’t been bad so far. I haven’t used the phone call feature yet, which just allows me to answer call via my computer instead of phone. The picking up where I left off feature has proven useful a couple times so far and will probably be used more as I get used to it.