Category: Spirit

  • USASF: Parent How to’s for Athlete Membership

    Glenda Broderick, the Southeast Regional Director for the USASF, sent the following email to coaches and gym owners in her region: We’ve added some new tools to our website to help you help your parents navigate through the Athlete Membership process. Please share this link and URL with your parents. The how to documents posted…

  • Challenger Cheerleaders Overcome Barriers

    The San Benito County Today published Challenger Cheerleaders Overcome Barriers, “I honestly believe this has been life altering for my two girls,” said Jackie, whose twins are autistic. “Julia has always been more quiet and reserved, and yet she’s blossomed before our eyes. She has trouble speaking, but she hums the words out loud. Cheerleading…

  • The 3 Things You Need to Do When You’ve Upset Your Customer

    Entrepreneur published The 3 Things You Need to Do When You’ve Upset Your Customer, discussing how to make things right with a disgruntled customer. Tom Peters, an expert on customer service excellence, revealed that simply taking care of the customer after you make a mistake is a major key to customer retention.

  • How To Tell In 10 Minutes If You’re Ready For The Success You Want

    Forbes published How To Tell In 10 Minutes If You’re Ready For The Success You Want, addressing how to prepare for success. In over 10 years of working with career professionals, I’ve seen that the majority of people who reach out to me are actually not in a state of readiness for the success they…

  • Who Will You One Up in 2015?

    One Up released a promotional video for their 2015 championship in Nashville. The One Up Championships is a true year-end destination competition in beautiful Nashville, Tennessee. It’s your last chance of the year to get a Worlds or Summit bid. Take home one of 18 Worlds Bids and 11 Summit Bids and show you’re the…

  • Teen Ink: Cheerleading is a Sport

    Teen Ink published Cheerleading is a Sport, making a case for cheerleading being a sport. Competitive cheerleading is a sport. It is a physical activity that is governed by rules under which a winner can be declared and its primary purpose is to compare the skills of participants. Hopefully, cheerleading will become as well-known a…

  • “American Cheerleader” To Be Screened at Louisville’s International Festival of Film

    The film follows two high school cheerleading teams through their  journey to win the National High School Cheerleading Championships MEMPHIS, Tenn. – September 29, 2014 – Varsity Spirit has announced that “American Cheerleader,” a documentary following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title, will be…

  • Open Letter to a New Cheer Parent

    Heart of Cheer published Open Letter to a New Cheer Parent, providing advice to parents beginning the cheerleading journey. We call ourselves “The Cheer Family.” You can’t miss us. We are crazy, loud, energetic, and usually wearing gym colors or merchandise. See that little girl who just got her handspring? Every person in the lobby…

  • Meet The 2014-15 JAM Brands Social Media Team!

    Jammy introduced the 2014-15 social media team. The team consists of Melissa Andren, Lauren Davis, Phyllicia Lindo, and Dustin Reed and I expect we’ll hear more from them throughout the season. The announcement was made on the JAM Brands blog, where I assume you’ll be able to keep up with the team.

  • How To Bulletproof Your Reputation In The Digital Age

    Forbes published How To Bulletproof Your Reputation In The Digital Age, discussing your reputation blending between your real and digital life. The rise of digital reputation platforms is one of the most significant shifts in how people build their reputation in human history.

  • Should That Employee Be Fired? Ask These 5 Questions First

    Entrepreneur published Should That Employee Be Fired? Ask These 5 Questions First, discussing when to dismiss under-performing employees. Making the decision to terminate an employee for poor performance can be gut wrenching. Most business owners want to give their people every chance to succeed, but you can’t continue to invest in poor performers indefinitely. Still,…

  • Athletic Championships 1-Day Summit Wilcard Bid Events

    Kyleigh explains the new Wildcard Bids for the Summit being awarded at the first three Athletic Championships 1-Day events this season. The dates for the events: November 22, 2014 – Houston, TX January 10, 2015 – Concord, NC February 22, 2014 – Boston, MA

  • Observations After Australian States

    I spent the last 2 weeks in Australia with Steve and Rosemary from the Australian All Star Cheerleading Federation. It was a phenomenal trip and I got to see cheerleading on the other side of the world. I noticed the Australians doing some of the same things Americans do, such as struggling to balance difficulty…

  • OverStretch – October 1, 2014

    On the October 1st show Adam, Andre, King, Lark, and Lisa talked about a random collection of topics and wished Shane a happy birthday.

  • Intense Sports Culture Can Cause Kids to Strike Out with Injuries

    UK Now published Intense Sports Culture Can Cause Kids to Strike Out with Injuries, discussing injuries in youth sports. To stay in the game, kids will keep quiet about the extent of an injury. While 42 percent of children admitted to downplaying an injury, only 27 percent of coaches reported their players hiding or downplaying…

  • Gruelling Reality of Cheerleading

    New Zealand newspaper The Press published Gruelling Reality of Cheerleading, addressing the perception of cheerleading. Gym manager Claire Stackhouse says while the sport is portrayed as bitchy and vapid in movies, in reality competitors work hard for their titles.

  • Cheerleader Stands Tall

    WOWT published Cheerleader Stands Tall, talking about a remarkable young lady beginning her cheerleading career. Monday was Tate’s 17th birthday and one thing she always strives to do is keep things in perspective. “I’m really thankful for what I have because I was adopted from Bulgaria when I was 19 months and I complain about…

  • Business Leaders Can Rebound From Failure By Borrowing Psychological Skills From Elite Athletes

    Forbes published Business Leaders Can Rebound From Failure By Borrowing Psychological Skills From Elite Athletes, discussing how to recover from poor performances. The way you think about past failures greatly influences your future performances. Nobody understands this better than elite athletes. When they fall down, strike out, or miss the game winning shot, they have…

  • 9 Ways to Manage Underperforming Employees

    Entrepreneur published 9 Ways to Manage Underperforming Employees, giving advice regarding employees that aren’t pulling their weight. Astute business managers recognize that employee behavior is not the sole responsibility of the individual staffer, but rather something that both parties need to work on together.

  • Varsity Spirit’s National School Spirit Day Recognized by Congress

    Cheerleaders and dancers encouraged to lead communities in service projects MEMPHIS, Tenn., September 18, 2014 – Last week, Varsity Spirit kicked off National School Spirit Day, a day created in 2009 to recognize the great efforts of cheerleaders and dancers throughout the country on behalf of their schools and communities. Cheer and dance teams nationwide…

  • Varsity All Star Teams Up With All Star Cheerleaders to Support St. Jude Children’s Research Hospital

    New Initiative Aims to Pay for One Day’s Operational Costs of the Hospital – $2 Million MEMPHIS, Tenn. (Sept. 16, 2014) – Beginning this October, Varsity All Star will be joining the Team Up for St. Jude campaign to help raise enough money to run St. Jude Children’s Research Hospital® for a day – $2…

  • Competitive Cheerleading Club Offers Exercise, Friends

    The Daily Athenaeum published Competitive Cheerleading Club Offers Exercise, Friends, discussing the club team at West Virginia University. Despite the intensity, cheerleading is rewarding, according to the team. The performances they put on are finely choreographed, and the applause from the judges and adoration of the crowd is enough to drive these girls to strive…

  • Pro Cheerleading ‘Should be Abolished’

    CBC News published Pro Cheerleading ‘Should be Abolished’, making a case for ending professional cheerleading. It’s a sound argument. Many women’s pro-sports teams still struggle for recognition. Meanwhile, men’s leagues take centre stage, where women’s main job is to look good and entertain the crowd.

  • How To Mentally Prepare Yourself To Give The Performance Of Your Life

    Forbes published How To Mentally Prepare Yourself To Give The Performance Of Your Life, discussing how to mentally prepare for a major performance. So instead of imaging negative outcomes, Turner recommends using imagery (or visualization) in a positive manner. He suggests recreating past performances or rehearsing future performances in your head. The imagery should be…

  • What Makes a Great Boss?

    Entrepreneur published What Makes a Great Boss?, talking about 5 things that great bosses do. Tough love is always the hardest thing to do but great bosses do what has to be done to help their people grow. More than anything that includes wasting no time telling them what’s holding them back.