Business Insider published Why Everyone Should Purposely Sit In The Wrong Seat On An Airplane At Least Once, about Noah Kagan’s Stranger Challenge, which is to do something random with a stranger, and Coffee Challenge, described below.
“We have a thing called the Coffee Challenge,” Kagan tells James Altucher in a recent podcast. “You have to ask for 10% off at a coffee store. Any coffee store. Get a muffin, ask for 10% off. Most people will make an excuse. ‘Oh, I’ve already done sales for five years.’ ‘Oh, I’m not afraid of doing that.’ ‘Oh, I don’t need a discount, I have money.’ But if you go ahead and ask for 10% off coffee, I guarantee that you will learn something about yourself that will surprise you.”