I got annoyed by an ad on the web this morning. I was listening to music, as I usually do when browsing, and clicked on a link to a photo gallery. I understand that websites want or need to make money so seeing placing an ad in front of the pictures wasn’t much of a surprise. The part I didn’t like was the format of the ad, a video. As I was listening to my music the audio from the video starting playing with it, making it so I couldn’t understand anything.
I would like to see the ad medium match the content. Seeing a video ad before viewing video content is fine because I’m prepared to see a video. Having a video ad for a picture gallery seems more intrusive.